City of Austin Performance Report 2014-15

Percent of Women Enrolled in WIC During Pregnancy who Subsequently Breastfeed their Children

Measure Description
The percent of women enrolled in WIC during their pregnancy who subsequently provide breast milk to their infant on one or more occasions. This measure serves as an effectiveness indicator of WIC’s nutrition and breastfeeding education classes, counseling and support.
Calculation Method
The number of pregnant women enrolled in WIC who subsequently breastfeed their children divided by the total number of pregnant women enrolled in WIC who delivered their babies.
FY 2014-15 Results
In FY 2014-15, 93.87% of pregnant women enrolled in WIC breastfed their children, which was 1.13% below the goal of 95%.
Assessment of Results
The WIC Program consistently surpasses the national objective, with all nine-clinic teams meeting the Healthy People 2020 goal of 81.9%, and two out of the nine teams meeting or surpassing the Department’s goal of 95%. This indicates that the breastfeeding education and promotion is taking place when pregnant women initially enroll in the program and during the subsequent nutrition education, encounters have been effective. 
Mom and baby
Next Steps
The WIC Program expects to improve this level of performance by continuing to review processes and procedures that have generated success, and documenting them into standard procedures to ensure these best practices are implemented at all the clinics. Line of Sight, which is the strategic planning method that aligns our organizational goals with the steps needed to attain those goals, has been updated and enlarged for displaying in the clinics.  The WIC Program is working on adding text messaging to pregnant and breastfeeding women to increase breastfeeding contacts, education, support and referrals, while also starting to offer Lactation Skills training for health care professionals.  The WIC Program is leading the Healthcare Provider Workgroup and participating in the Perinatal Coalition to enhance relationships with hospitals, obstetricians, and childbirth educators to ensure that there is community wide breastfeeding support, promotion and education. Lastly, WIC hosted another successful Community-wide Breastfeeding Support Initiative meeting with another one planned for the coming year.
Contact Information
For more information, contact Donna Sundstrom, Health & Human Services WIC Manager, at (512) 972-6844.