City of Austin Performance Report 2015-16

ACC Exhibit Hall and Ballroom Occupancy  

Measure Description
The Austin Convention Center (ACC) has five exhibit halls, which provide 247,052 square feet of column-free space and seven ballrooms. The Exhibit Hall & Ballroom Occupancy measures the percentage of gross square footage occupied by revenue-generating events in exhibit halls and ballrooms.
Calculation Method
This measure reflects actual occupancy percentages of exhibit halls and ballrooms utilized at ACC. The total gross square footage of the exhibit halls and ballrooms used by revenue generating events is divided by the gross square footage available to use for exhibit halls and ballrooms.
FY 2015-16 Results
In FY 2015-16, ACC achieved a 64% occupancy level, which was 13% above the 51% occupancy goal.
Assessment of Results
The goal of 51% was established by taking into consideration the timing of events to ensure that blocks of space were available to perform normal maintenance throughout the course of the year. The FY 2015-16 occupancy levels exceeded both the goal of 51% and the prior year’s result of 61%.
The goal of ACC is to maximize occupancy. The ACC FY 2015-16 occupancy rate of 64% is mainly due to several back-to-back events and additional near-term bookings made during the year. The FY 2015-16 occupancy level is approaching the 65% maximum practical capacity for a facility like ours, as set by industry experts. Future occupancy goals will be set based on a 5-year average, adjusted for known anomalies. It is expected that the Austin Convention Center occupancy rate will continue to be near or exceed practical capacity, providing for the need to consider expansion. The gross square footage has remained the same for the last five fiscal years.
Occupancy fluctuates throughout the year due to group demand and seasonality. Every year there is a potential for group dynamics to change. There is a combination of groups that return annually, along with many customers that only occupy the facility one time.
Next Steps
The Event Sales and Contracting Division maintains its partnership with the Austin Convention and Visitors Bureau, the Professional Convention Management Association and the Austin hospitality community to showcase Austin and the Austin Convention Center as a world-class destination in order to continue to attract local, national, and international business opportunities.
Contact Information
For more information contact Amy Harris, Sales & Events Manager, at (512) 404-4244.