City of Austin Performance Report 2015-16

Number of Recommendations Implemented From the Creative Sector Needs Assessment To Date 

Measure Description
The 2016 creative sector needs assessment noted the recommendations that needed to be addressed, and the Cultural Arts and Contracts Division tracks those recommendations that have been addressed. This measure is the total number of recommendations implemented from the creative sector needs assessment to date.
Calculation Method
This measure is calculated as the sum of all recommendations implemented from the Creative Needs Assessment. It will be reported cumulatively with each year building upon the next.
FY 2015-16 Results
In FY 2015-16, one recommendation was implemented from the creative sector needs assessment.
Assessment of Results
The purpose of the Building Austin's Creative Capacity needs assessment was to examine Austin’s individual creatives and nonprofit arts and cultural organizations’ support structures necessary to build capacity and financial sustainability. The study, conducted through an on-line survey, community meetings, and focus groups, investigated available resources, identified gaps, and made recommendations for the continued growth and development of Austin’s creative capacity. The objective of this study was to learn more about the challenges and needs of the individuals and arts and cultural organizations of the creative sector so that the City and other service providers can review and continue to develop and fine-tune their offerings to further strengthen Austin's creative community. There are a total of five major overarching recommendations: 1) establish ongoing creative sector dialogue, 2) reconsider program delivery strategy, 3) develop centralized online resources, 4) continue to address access to space, and 5) develop an integrated vision and physical space to unify Austin’s creative sector.
The Cultural Arts and Contracts Division (CAD) addressed one of the five key recommendations of the Creative Needs Assessment through the following five initiatives: 1) Creative Artist, Inc. training of 25 artists to become better entrepreneurs, 2) funds awarded to 17 capacity-building program recipients to measure their business efficiency and capacity, 3) budget modification of 10% to 74 African-American, Latino, Asian and Native American (AALANA) cultural contractors receiving cultural funding, which increased funds awarded by $77,943, 4) launching of a new cultural funding program—Cultural Alive—aimed at preserving AALANA cultural heritage in Austin, and 5) Getting Connected, a two-day professional development and mentoring event for small business owners including artists, art organizations and creative industries.
Next Steps
The needs assessment studies found that artists, creatives and musicians need to develop their business skills in order to earn a sustainable income from their work. In FY 2017-18, the Economic Development Department (EDD) will continue to bring the highly-successful programs that address the specific business needs and challenges of artists of all disciplines. EDD staff are developing classes and services that meet the specific business needs of artists and musicians. The goal is to build business skills of artists so they can successfully obtain, manage and profit from publicly-funded arts contracts and increase other revenue sources.
Contact Information
For more information contact Meghan Wells, Cultural Arts and Contracts Division Program Manager, at (512) 974-9314.