City of Austin Performance Report 2015-16

Number of Recommendations Implemented From the Austin Music Census To Date 

Measure Description
The 2015 Austin Music Census noted a number of recommendations that can improve conditions for the local music industry. The Music and Entertainment Division designs, develops and implements strategies to address those recommendations. This measure is the total number of recommendations implemented from the Austin Music Census to date.
Calculation Method
This measure is calculated as the sum of all recommendations implemented from the Austin Music Census. It will be reported cumulatively with each year building upon the next.
FY 2015-16 Results
In FY 2015-16, two recommendations from the Austin Music Census were implemented. The goal was to implement one recommendation.
Assessment of Results
The Music and Entertainment Division added two positions in FY 2015-16 and programmatic funding in order to address issues raised by the Austin Music Census. The Division implemented two key recommendations of the Austin Music Census: 1) address regulatory inefficiencies in the permitting process and 2) address stagnating income among musicians, venues, and music industry entrepreneurs.
The Austin Music Census indicated that venue respondents found the City’s permitting system to be inefficient, cumbersome, and confusing contributing to a loss in venue productivity. To address the inefficiencies, the Division held a Venue Summit including venue owners and personnel from different City departments involved in the permitting process. The summit was attended by 196 people. Topics discussed included the Division’s initiative to create an entertainment license, communication on the agent of change principal (those responsible for the change are responsible for managing the impact of the change), and City policy that impacts music and entertainment venues. To address stagnating income, the Division conducted: 1) master classes in revenue development – Live Music Tutor, Tunecore, and SoundExchange workshops with 235 attendees total, 2) the North American Music Cities Summit on best practices (20 attendees), 3) Grammy Pro Summit (125 attendees), and 4) Indie Band Survival Guide Revenue Development Workshop (84 attendees).
Next Steps
The focus for FY 2016-17 will be on the development of an entertainment license, the agent of change principal and industry development strategies. The Division will engage in initiatives that help accelerate the growth of the music industry infrastructure by focusing on revenue development, audience development, music export, and venue best practices. The Division will continue to facilitate introductions, foster communication, and connect business sectors to each other, which all are recommended within the Austin Music Census. See the full report and recommendations at http://www.austintexas.gov/department/economic-development/reports.
Contact Information
For more information contact Donald Pitts, Music and Entertainment Program Manager, at (512) 974-7821.