City of Austin Performance Report 2015-16

Library Program Attendance Per Capita 

Measure Description
Program attendance per capita is a standard indicator in the library industry. By dividing the total attendance by the population, the Library has a simple indicator of how much “repeat” business it receives.
Calculation Method
This measure is calculated by dividing the total attendance at all library programs, including community outreach attendance, by the corresponding full-purpose population figure.
FY 2015-16 Results
In FY 2015-16, the goal for this measure was set at 0.18 and the result of 0.26 exceeded the goal.
Assessment of Results
Program attendance counts come from two categories, Youth programs and Adult/Family programs. Library program attendance per capita has increased steadily over the past 4 years despite the growth in population. Programs have included events such as Yomicon - which hosted a record crowd, Juneteenth and other Holiday celebrations, Dia de los Ninos/Dia de los Libros programs, events to celebrate the history of American Music, crafting programs including the popular Night Crafters program, and coding classes. An increase in funding in FY 2013-14 for additional Youth Librarians and Children’s Program Specialists facilitated the creation of additional programs and increased the quality of interaction with participants. The upward trend continued in FY 2015-16 as Library program attendance per capita increased by 30% from 0.20 to 0.26. There were a total of 237,394 program attendees in FY 2015-16, an increase of 33% from FY 2014-15. Growth in attendance is due in part to additional funding received in FY 2015-16 to fully restore the Library’s Friday operating hours across all library branches.
Increases in both Youth and Adult program attendance is expected in FY 2016-17. However, the closure of Faulk Central Library in preparation of the move to the New Central Library may result in less programs. Additionally, the full-purpose population is projected to increase by 2.5%, leading to a goal of 0.25, slightly less than the FY 2015-16 result.
Next Steps
The Library will continue to evaluate its programs and seek partnerships with other City departments and outside organizations, such as the Austin Independent School District, in order to provide high quality and cost effective programs that meet the needs of customers and reach a broader segment of Austin’s diverse youth population.
Contact Information
For more information contact Victoria Rieger, Library Finance Manager, at (512) 974-7446.