This metric is part of the Culture & Lifelong Learning Outcome Category. The data represented is from the Parks and Recreation Department (PARD), and represents city offered lifelong learning events, activities and resources. FY21 aggregate data was provided by PARD, Austin Public Library, and the Economic Development Department. Site data is provided by PARD.

For more details and insights related to this measure visit the metric story page at: https://data.austintexas.gov/stories/s/rxmc-jicb

The City of Austin receives 7% of the Hotel Occupancy Tax. The City, by ordinance, divides this tax revenue among cultural arts, live music, heritage preservation and the Austin Convention Center to produce experiences for tourists and local audiences.

This dataset represents the majority of the 15% dedicated to contracts with cultural artists and non-profits.

View more details and insights related to this data set on the story page: https://data.austintexas.gov/stories/s/Cultural-Funding-Awards/q9hf-a4mc/

This data was used to create the Economic Development Department's 2016 Creative Economy Snapshot Report available at http://www.austintexas.gov/page/creative-development.

Data was compiled by the CreativeVitality Suite from a variety of sources including Occupations & Demographic: Economic Modeling Specialists International, Industry Sales: Economic Modeling Specialists International, State Arts Agency Grants: National Assembly of State Arts Agencies (Final Descriptive Reports), Nonprofit Revenues: National Center for Charitable Statistics, NCCS.

This product has been produced by the Economic development Department of the City of Austin for the sole purpose of informational reference. No warranty is made by the City of Austin regarding specific accuracy or completeness.

The information shared on this page is no longer being updated. For more information about Imagine Austin and its ongoing update, please visit speakupaustin.org/ImagineAustin

View the results of the indicators related to the Grow and Invest in Austin's Creative Economy Priority Program of Imagine Austin.

The total attendance at multicultural activities at PARD is computed by combining the operational measures total visits to educational and cultural facilities and adding it to the total attendance at free cultural special events hosted by the Museums & Cultural Programs Division (MCP).

View more details and insights related to this data set on the story page: https://data.austintexas.gov/stories/s/ay42-mvrx

The total attendance at multicultural activities at PARD is computed by combining the operational measures total visits to educational and cultural facilities and adding it to the total attendance at free cultural special events hosted by the Museums & Cultural Programs Division (MCP). This data set is the breakdown by site.

This metric supports the SD23 Culture & Lifelong Learning Outcome Category.

View more details and insights related to this data set on the story page: https://data.austintexas.gov/stories/s/ay42-mvrx

Updated Oct. 2023

The total percent of available reservations at the Parks and Recreation Department Museums and Cultural Program sites (aggregate)

Data Source: RecTrac, a Recreation Systems Management Software that captures all transactions for all programs, events and facility rentals.

The data for this metric tracks the number of facility rentals offered by the Parks and Recreation Department. The Department offers two types of facility rentals, one with a fee for individual/private use, and the second type of facility rental is an approved use of the space at no charge or a waived fee for a community organization or non-profit that offers cultural, history and arts programming.

The data used for this outcome excludes the free programs offered by the department because free programs are either co-sponsored by the Parks & Recreation Department or are approved by council and logged as fee waivers, meaning that the fee is waived in order to support a city-wide community initiative or City of Austin priority.

Percentage of available reservations at Parks and Recreation Museums & Cultural Sites reflects the rate of private/individual facility reservations/usage.

View more details and insights related to this data set on the story page: https://data.austintexas.gov/stories/s/mzed-5b3e

Tracking Austin's "score" on the Creative Vitality Suite Index (CVI Value) is a primary measure of the sustainability of Austin's creative industry ecosystem and the sector's share of the local economy. The CVI Value determines the per-capita concentration of creativity to determine how Austin compares, creatively to the US average and other regions within the US.

The Creative Vitality Index compares the per capita concentration of creative activity in two regions. Data on creative industries, occupations, and cultural nonprofit revenues are indexed using a population-based calculation. The resulting CVI Value shows a region’s creative vitality compared to another region.

The data is calculated and prepared by the Western States Arts Federation (WESTAF) for the CVSuite. www.cvsuite.org

This dataset supports measure CLL.B.3 of SD23.

View more details and insights related to this data set on the story page: https://data.austintexas.gov/stories/s/xjsh-9y46

The information shared on this page is no longer being updated. For more information about Imagine Austin and its ongoing update, please visit speakupaustin.org/ImagineAustin

This page acts as a directory for the 41 Imagine Austin indicators. From this page you can view the indicator results by choosing the priority program with which they most closely align.